About Huega House
CO-FOUNDERS
Jonathan Ruley and Jake Ryan
Huega House is a San Diego-based headwear and apparel brand founded in 2022 by Jonathan Ruley and former NFL linebacker Jake Ryan. Built to sit at the intersection of performance and everyday life, the brand makes pieces that move with purpose and wear with ease.
The name is rooted in hygge (hyoo-guh), the Danish concept of finding comfort and presence in ordinary moments. That idea runs through everything the brand makes. Not the loudest product in the room. The one you reach for without thinking.
How It Started
Jonathan and Jake launched Huega House as a bootstrapped brand, built on product quality and genuine relationships rather than paid placements or manufactured buzz. The early product was vintage-inspired headwear, designed with refined silhouettes and careful construction for everyday wear.
Within the first two years, the brand earned organic traction from some of the most recognizable names in professional sports and entertainment. No paid deals. People chose the product because it was good.
The Roster
Huega House has built relationships with athletes and cultural figures who reflect the brand's values. Each collaboration is a custom, one-of-a-kind hat designed specifically for the individual, built from concept to finished product.
- Aaron Rodgers, marking his 20th NFL season with a custom hat built for the occasion
- Jake Cronenworth, San Diego Padres infielder and one of the most respected players in Major League Baseball
- Josh Hader, one of the most dominant closers in MLB history
- Noah Beck, actor, model, and one of the most influential figures in social media and entertainment
Every piece was designed from scratch. No catalog pulls, no standard colorways. Custom in every sense.
What We Make
Huega House began with headwear and that remains the core. High profile and mid profile silhouettes built with quality materials, refined construction, and design details that hold up over time. Hats that work as hard as the people wearing them.
The apparel line grew naturally from the same foundation. Tees, shorts, sweatshirts, and sets built for the same person who wears the hats. Someone who trains, travels, and lives in their clothes and does not want to change between the two.
Following the Customer
Early on, something became clear. People were wearing Huega House headwear to the gym, on runs, and through training sessions. Products that were designed for everyday wear were being put to work in ways the brand had not planned for.
That signal mattered. Rather than redirect those customers, Huega House chose to follow them. If the product was already earning a place in active life, the brand's responsibility was to build for that life properly.
The result is a product ecosystem built around two pillars. Everyday essentials crafted for comfort, refined design, and daily wear. And activewear engineered for movement, built to perform through training and transition seamlessly into the rest of the day. The same person. The same standard. Two purposes, one wardrobe.
An expanded women's collection is in development, with a planned launch in 2027.
Community First
Huega House hosts the SoCal Triple Crown, a San Diego-based running community currently over 85 members strong. Run club events, training days, and real people wearing the gear in real conditions are as much a part of the brand as the products themselves.
The brand partners with the RX3 Foundation, supporting athletes and programs that reflect the same values Huega House was built on. Movement, intention, and something worth showing up for.
The Mission
Create apparel engineered for movement and designed for everyday wear.
The brand's tagline, Cherish the Little Things, is not a campaign. It is the reason the brand exists. The run before work. The hat you reach for without thinking. The gear that makes the ordinary feel considered.
Huega House continues to grow its product line, its community, and its reach, staying grounded in the belief that the best products earn their place over time.
